2020. 3. 21. 15:48ㆍ카테고리 없음
Business 499 The Customer Perspective card slp 01 - Essay Example
According to a source, Wal-Mart envisions itself ‘to become the worldwide leader in retailing’ (University of Wisconsin - Stout). This statement basically describes in broad sense what the organization wants itself to be in future.
Wal-Mart has a very unique style of expanding its stores. This is basically their strategy of being on top. It starts with building one or two stores in an area. Once this venture is successful, it constructs a distribution centre near to the stores which will help in expansion of Wal-Mart in those areas in future. Next, more stores are built nearby the distribution centre. Another strategy of Wal-Mart is its management procedure. Their workers are called ‘associates’ and these associates along with the management set up goals for themselves. This increases the motivation of the employees to strive and achieve those goals. Other strategies include paying attention to the society and customers in particular. Wal-Mart, as mentioned above, is a very customer oriented organization.
