2020. 4. 11. 21:12ㆍ카테고리 없음
Soft Drinks India Essay According to the ‘Product Insights: Soft Drinks in India’ report, The global soft drinks market grew at a compound annual growth rate (CAGR) of 3. 45% from 2005 to 2009 and was valued at $494. 5 billion in 2009. New product launches in the global soft drinks market increased by 8. 59% in 2009. The US was the top country by retail sales as well as by number of new product launches, followed by Japan which ranked second in both categories. Globally, India ranked 25th in terms of retail sales and 13th in terms of the number of new product launches in the soft drinks market in 2009. In spite of India’s huge population and the fact that around 47% of the population is composed of persons below 30 years of age, the per-capita consumption of soft drinks in India remains very low, at approximately at 5. 2 liters against the world average of nearly 85. 22 liters. Developed countries such as the US, Germany, Italy and Spain all have per-capita consumption in the range of 280-400 liters, showcasing the huge potential for market growth in India.
