PR Plan Essay Example | Topics and Well Written Essays - 2000 words

PR Plan - Essay ExampleThis will ensure that a new public relations plan can be unfolded and monitored effectively for progress and that shifts in strategy can be made according to achieved progress. (Twittasaur, 2011) Situation: Situation Analysis The company’s internal and external situations need to be established in order to create a benchmark which would be utilised to proceed further. To delineate the company’s internal and external conditions two different kinds of tools are being used. SWOT (Strengths, Opportunities, Weaknesses and Strengths) is being used primarily to discover the company’s internal situation. (Menon, 1999) On the other hand the PEST (Political, Economic, Social and Technological) tool is being utilised to comprehend where the market currently stands.